Live Event Streaming

The Way Out in the Coronavirus Times

With social distancing guidelines in place, you've seen entertainers doing online concerts for their fans free of charge. This isn't something they just do randomly, it takes some serious planning. Because the entertainers need income, fans can enjoy their content at a normal fee and watch them perform online. For paid events, production value has to be high with good sound system, multiple cameras, timed flow and good lighting. Online live events need a good deal of coordination and planning. 

Live steaming is broadcasting real time video to a virtual audience over the internet. Other than online live performances by entertainers, live event steaming is an extension of video marketing. It is quickly becoming the preferred marketing avenue for most event planners and brands because of its capability to increase audience reach and user engagement. 

Using this approach to video content marketing makes live steaming events much more appealing and interactive to your target audience and increase online engagement. Here is why live steaming events are an important aspect in the event hosting industry. 

Increases ROI and Saves Cost

When compared to SEO and other content marketing methods, live event streaming is very economical in implementation. Statics have shown that event planners spend way less on planning for live streaming events than any other content marketing means. In return, it contributes to a positive ROI (Return On Investment) as more income is generated. With live streaming events, everyone in the audience gets a front-row experience, unlike onsite events where some people will be at the back. 

Increases User Engagement

Remote audiences will be excited at the prospect of live streaming events because it gives them access to content they couldn't have accessed easily. They can also interact with each other and your live stream in so many ways. This will strengthen the relationship greatly. A good number of event planners use social media platforms as an avenue for the remote audience to interact with speakers on educational sessions. 

You can enable real-time comments when live streaming, this allows presenters and speakers to answer questions from the remote audience. The advantage with live stream events is that when people like it on social media platforms, they can share it to friends hence increasing brand awareness. 

The Human Aspect of Live Streaming

The consistent and genuine interaction that live streaming enables creates a strong relationship with the remote audience. Previously recorded videos cannot bring the same feeling because there is less room for viewers to interact with presenters. The fact that live stream events are actually live, bring a human aspect to it. Nothing is perfect and actually anything can go wrong at any time. If presenters stutter or laugh about something, make a mistake or miscalculation, the remote audience will see the authenticity and identify themselves with it. This is unlike live TV news where anchors seem emotionless and stiff. Ever asked yourself why people love to see news anchors make mistakes on live TV? It's because it is relatable and humanizes them. 

For a content creator, being relatable is very important. This can however be very challenging for brands because they need to show their human side without being 'human'. The brand's personality needs to sync with its customers.

You can always Contact us at EventDone and let us help out with all the technical aspect of your virtual event, we know Events and Technology - Talk to us!

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