How To Determine the Topic of your Virtual Event
Even though virtual events sound futuristic, they have been around since 1993 when the world's first live stream aired exciting webcam footage of a coffee maker doing his job. Millions of people watched the historic live stream. Fast forward to 2020; a lot has changed. Teenagers have gone viral on TikTok, sharing a wide range of video footage. Consequently, social media and tech upgrades have led to new ways we can connect online, from live Q&As to virtual interviews with astronauts in space.
In 2020, due to the coronavirus pandemic, most of the largest conferences have gone entirely virtual. Virtual events come with several advantages. They can reduce costs and carbon footprints and make the attendance bigger by reaching out to a broader audience. But how big can a virtual event be? In 2018, Beyonce's Homecoming that was streamed live on YouTube reached over 41 million people in 232 countries, setting the record of the highest attended virtual event. Today, businesses are shifting to virtual events. From livestreaming to live-tweeting, they seek to publicize their business.
Are you looking to host a virtual event? What topic do you have in mind? Sometimes, determining the topic of a virtual event can be challenging. It would help if you did an in-depth analysis to find topics that are suitable for your virtual event. Discussed below are some tips on how you can determine the topic of a virtual event.
As an event organizer, you should study the trends in the market. For example, 2020 is a year that was dominated by the coronavirus pandemic. Consequently, many businesses are struggling to cope up with its adverse economic impact. In this case, you can organize a virtual event that talks about how companies can remain afloat during the pandemic. Keeping track of what is trending will help you choose the right topic for a virtual event.
You need to know what makes up your audience. Are they older adults in the corporate world? Or are they young undergraduates looking for guidance on their career paths. You must know what your audience is interested in. There are specific topics that are ideal for certain audiences. For example, if your audience is made up of mostly CEOs, you can organize a virtual event that discusses how to manage an organization effectively. This is important because it helps prevent organizing virtual events with misguided topics.
Even though virtual events don't need a lot of resources, the topic might depend on the resources you have. Virtual event speakers are available at different charges, and sometimes, you can lack the resources to fund speakers of specific topics. Instead of comprising on the quality, get a virtual event speaker you can afford. The audience will have a lot to learn from a skilled and informative speaker. Make this possible by choosing a topic they are well versed in.
Various factors can determine the topic of a virtual event. Always ensure that you put them into consideration before choosing a subject for your event.
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