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Deciding on Communication Platforms and Channels for your Virtual Event

 

In the modern era, online and virtual events have become more common. Businesses are benefiting from them because they allow them to reach global audiences. A company can reach out to anyone using the internet. To host a successful virtual event, however, you need proper planning and promotions. Virtual events need almost the same action to detail as in-person events. It would help if you used highly specialized communication strategies to ensure that your virtual event is successful. It is essential to know how to promote virtual events to increase attendance. It also results in increased engagement.

So, how do you decide on communication platforms and channels? The following section seeks to answer this question.

Communication Platforms

When organizing a virtual event, you need to tell people about it. You can do so by creating an event website where all the official communication will be published. Share any relevant links, agendas, video messages and downloadable information. Furthermore, you can advertise your virtual event using creative design, online productivity and social media platforms.

Some of the best social media platforms to share details about your virtual event include Twitter, Facebook, LinkedIn and Instagram. Use them to generate buzz around the event. You can get social media influencers to create catchy hashtags and get people talking about the event. Besides, share relevant news updates, answer questions and connect with potential attendees through a common platform. This is important because it helps you understand the concept of the virtual event.

Another reliable method of publicizing your virtual event is by creating attractive media posts, presentations, flyers and brochures. To do so, use available online graphic tools such as PicMonkey or Canva. You can also send reminder emails to maximize event attendance. Other event materials like the slide deck, the plan, links and polls can attract more people to your virtual event.

Social Media Pages

One thing we should emphasize is the importance of social media pages. You need to come up with an attention-grabbing event page that will let people know about your event. An official event page is where everyone goes to learn about your event. Today, there exist many tools that can make your event captivating. You can create eye-catching graphics, engaging video clips of keynote speakers, professional pictures and subsequent performers. Let your page be engaging because dull pages put people off. A useful event page should be attractive and regularly updated. You should create the page a few months before the actual event. If possible, do a few adverts on it to increase viewership.

One common problem event planners face is the lack of engagement from various social media platforms. You can avoid this by getting the right team to handle it for you. The channel you choose to convey information about your virtual event is vital. It is crucial to ensure that everything is in check before and on the day of the event. Experts recommend that you invest in advertising your virtual event, especially if it is a business venture. By doing so, you reach more people and increase attendance.

 

If you are new at this, Contact us. Let's get your successful virtual event happen with EventDone!

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