Determining Potential Dates for your Virtual Event
When it comes to virtual events, choosing the date of your event is very important. Given that it is virtual, the venue is not an issue. But how do you choose a perfect date to hold a virtual event? This is the first step towards planning your virtual event. Apart from setting your objectives and establishing event goals, it would help if you worked on finding the perfect date to host the event. This is important because it ensures that the dates you shortlist as potentials, meet all the necessary credentials.
Regardless of the platform or size of your virtual event, picking the perfect time and date is very important. Before telling potential attendees to mark a specific date, you need to do in-depth research to ensure that it checks out. It is always essential to ensure that the date does not compete with other holidays or similar events that can interfere with the attendance.
It would help if you also put the different time zones into consideration. If you are planning for a global virtual event, settle on the time that will be conducive for most of the attendees. If you find this impossible, you should ensure that event's content is available after live presentations for those that were inconvenienced. It can be challenging to plan on various networking sessions and several virtual events in distinct time zones. You can look at the analytics to know the different time zones. If you are looking for a popular opinion, consider sending out polls to attendees. Let them suggest a date see if you can work with it.
Discussed below are factors you need to consider when choosing a date for your virtual event.
What are some of the activities that your target audience engages in during the year? Can they be available during school holidays? What if you are targeting people in the corporate world? It would be best if you did in-depth research on these issues before deciding the date. By having a clear picture of when your target audience is more likely to be busy, you will pinpoint a perfect date; you can hold your virtual event.
Who are you expecting to deliver a presentation during the virtual event? What is their availability? You need to check with them before fixing a date for your virtual event. Get in touch with them early enough to avoid disappointments. You can also contact the target audience and alert them in case of any changes.
Everyone is doing virtual events nowadays. So, before choosing a date for your virtual event, check to see if your competitors have scheduled events on the same day. It is always good to avoid a clash of dates. Ask around if there are events on your preferred date, if there aren't, choose it! Never underestimate the power of prior research.
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